You may be aware of the firm’s AmbiLight technology which had been part of its TV range for some time. Until now it’s consisted of LEDs mounted along the sides at the back – traditionally on the left and right but also available in three-sided and four-sided set-ups. The idea is that AmbiLight changes colour based on what’s on the screen so a nice landscape scene will glow green at the bottom where there is grass and blue at the top where there is sky – to put it in simple terms. Philips calls it a ‘coloured halo’. We’ve always been a fan of this feature which makes for a more immersive experience, giving the impression that you’re TV is even bigger than it is and blending it into your living room. However, Philips has taken it to the next level at this year’s IFA with AmbiLux.
Philips AmbiLux 8900 UK price and where to buy
We didn’t have a price or release date for the TV back in September but we now know that the 65PUS8901 will be available exclusively from Harrods at the end of March and you can see it in store before you buy. The Philips AmbiLux price in the UK is £3,999. Instead of rear mounted LEDs, the AmbiLux model has not one, but nine pico-projectors mounted in an arc shape to make up one huge projection on three sides on the TV – it doesn’t project downwards but future models may well do. It’s a 105in projection at the rear so it’s much bigger than normal AmbiLight making the experience bigger and better. A video processor in the TV tells each projector what to do and intead of simply shining the correct colours like existing AmbiLight, the AmbiLux mimics whatever is on the screen. Of course, not in a usual projector fashion so you end up with out of focus shapes rather than a copy of the image which would just be weird. There’s an element of gimmick to the feature but as we found with original Ambilight once you get used to having it, it’s hard to go back and TVs without it just seem a little odd. One thing which the AmbiLux is able to do is give the effect of objects continuing off the edge of the screen. For example a car driving out of shot will carry on in light form across your wall. While the AmbiLux technology is really immersive for TV and film, it’s not quite so ideal for gaming and some users may find it distracting when trying to line up a headshot or similar. We don’t know for sure as we were only able to watch demo reels which included a small amount of gaming. We didn’t see it in action but Philips also touts a special AmbiLight Music Mode which can ‘follow and react to the dynamics of any music played through the TV’. We’re excited to get our hands on AmbiLux which is a natural upgrade for those already using AmbiLight. It will, for now, only be available on one model though which is the 8900 featuring a 65in 4K display and Android. Tech Advisor’s Reviews Editor, Chris has been reviewing all kinds of tech for over 10 years and specialises in audio. He also covers a range of topics including home entertainment, phones, laptops, tablets and more.
